About DAX

Founded as the Imperial DAX Company nearly half a century ago in a garage in Brooklyn, New York, by entrepreneur Herman Bley, DAX is a rapidly growing global multicultural hair care company that manufactures, markets and distributes a variety of products including waxes, cremes, shampoos, conditioners, gels, oils and pomades.

From a 45,000 square-foot headquarters in Fairfield, New Jersey, DAX products are now marketed and distributed through more than 10,000 drug, beauty, and mass merchant retail stores in the United States and 50 countries worldwide.

Building on its foundation of providing high quality hair care to meet the unique needs of African-Americans and Hispanics, the company is proud to now offer products that appeal to all ethnicities. Today, DAX is a global company with the trust of people on five continents.

DAX Mission

Our mission is to provide people with high quality products to achieve their desired hairstyles. Imperial DAX is committed to becoming a global leader of hair care through research, new product development, quality manufacturing, aggressive marketing and superior distribution with the goal of making DAX a household brand name in the communities it serves.

DAX Values

For more than fifty years, Imperial DAX has been a leader in providing quality hair care products. Our consumers are proud, appearance oriented, brand loyal and cost conscious. Men, women, teens and children use our products. Over the past several years, we have begun to develop an enlarging multi-ethnic clientele on several continents. We are very protective of our name and always seek product excellence and efficient distribution while maintaining affordability.

We manufacture our own products and our continued product research and development allows us to offer the very best to our existing customers while enhancing our appeal in foreign markets. This is all possible because of supportive shareholders, our leadership team, an active sales force and a loyal production department. Absence of corporate bureaucracy allows for nimble decision-making and implementation. As DAX continues to prosper, we will never lose sight of the people to whom we owe our existence. We will reward our employees and also fulfill our civic duties by leading in the development and support of programs for the needy.