For 70 years DAX has striven to help both men and women replicate popular, mainstream hairstyles. In doing so, we’ve sought out the best ingredients to keep our customers satisfied so their hair may have a healthy texture and appearance. We designed the DAX for Naturals line specifically for men and women seeking to embrace their natural hair. Conditioning mango, kokum, and Shea butter keep your natural tresses moisturized while our use of broccoli seed oil – a natural alternative to silicone – gives your hair the perfect hold. DAX for Naturals provides its customers with one-of-a-kind products that aim to protect, condition, define, and restore the hair’s natural state.